Luma Dream Machine pricing: plans, credits & video costs
Luma Dream Machine pricing: plans, credits & video costs
Mar 17, 2026 · 4 min read
AI Summary:
Luma’s current creative platform lists Plus at $30/month, Pro at $90/month and Ultra at $300/month. Annual billing totals $300, $900 and $3,000 respectively. These plans include different credit allowances, not a fixed number of videos. Older Dream Machine plan names and external API offers should not be mixed into the current Luma subscription table.
Current Luma plans
The official Luma pricing page, checked September 9, 2026, lists these USD prices. Confirm local taxes and the billing period at checkout.
| Plan | Monthly billing | Annual payment | Included credits |
|---|---|---|---|
| Plus | $30/month | $300/year | 10,000 |
| Pro | $90/month | $900/year | 40,000 |
| Ultra | $300/month | $3,000/year | 150,000 |
| Team | Contact sales | Contact sales | Confirm shared allocation in the offer |
| Enterprise | Contact sales | Contact sales | Custom agreement |
Plus includes access to Luma and supported third-party image/video models, guest collaboration and commercial use. Higher tiers increase usage capacity. Team adds administration, shared team credits and related controls; it is no longer simply “coming soon” on the current public page.
Animate your own image
Upload a source image to Magic Hour, describe the motion and camera behavior, and review a short draft before generating more variations.
Why older Dream Machine pricing tables differ
Luma’s product and subscription structure have changed. Historical Dream Machine pages may mention Free, Lite, Plus or Unlimited plans with different allowances. A third-party provider may also sell access to a Luma model under its own prices. Identify the application, model and billing route before comparing any two quotes.
How much does one Luma video cost?
The current credit table varies by model, operation, resolution and output format. For example, Ray3.2 text-to-video or image-to-video in base SDR is listed at 100 credits for five seconds at 720p, or 400 credits for five seconds at 1080p. HDR and EXR modes have separate multipliers; video-to-video has separate rates.
Those are credits per attempt. They do not include the cost of retrying an unsatisfactory result or making additional edits. Always check the current estimate for the selected settings.
A defined production budget
Suppose you need twenty five-second Ray3.2 clips at 720p SDR and budget three attempts for each accepted clip. At 100 credits per attempt, that is 6,000 credits. The current 10,000-credit Plus allowance covers that illustrative generation budget, leaving capacity for other work.
At the $30 monthly Plus price, allocating the entire 10,000-credit balance evenly gives $18 of the subscription value to those 6,000 credits. Your invoice is still $30, and the calculation assumes those settings and three attempts per accepted clip. It is not a measured success rate or a promise that twenty usable clips will result.
If you change to the listed 1080p setting, the same sixty attempts cost 24,000 credits. That is why resolution and retries matter more than a generic “cost per video” estimate.
Which plan should you choose?
Choose the smallest plan that covers your measured workload and required features. Plus can be sufficient for a small project; regular publishing alone does not establish that you need Pro. Consider Pro or Ultra when your actual model/settings budget exceeds the lower allowance. Consider Team for shared billing and administrative controls, not just because several people review your clips.
Before committing annually, generate a short sample with representative inputs and record the credits spent on every attempt.
When does using another tool save money?
Only when the complete workflow costs less for an acceptable result. Drafting in one platform and finishing in another can add export steps, extra generations and inconsistent visual styles. It is an option to evaluate, not a proven universal saving.
For a new shot, compare the same source and output brief in Magic Hour Image-to-Video or Text-to-Video. If your job is to transform footage you already have, use our video-to-video guide to compare Luma Modify with other editing workflows. Include retries, finishing time, and the actual export in the cost.
Frequently asked questions
Does Luma have a free option?
Luma advertises a free starting point, while its public paid-plan table begins with Plus. Confirm the current trial allowance, supported models and export terms in your account; older Dream Machine free-tier numbers may no longer describe that offer.
Can I use paid-plan output commercially?
The current Plus plan lists commercial use, inherited by the higher plans. Check the applicable terms for the subscription and rights to your uploaded material. Do not apply an older free-plan license to a new paid plan or vice versa.
Is Luma Dream Machine a single model?
No. The current Luma creative platform provides access to Luma models and supported third-party models. A Ray model, the Luma application and an external model API are different things to price.
Is Pro automatically the best plan for creators?
No. Use the credit cost of your actual models and settings. If Plus covers that workload, a larger subscription does not by itself improve the generated result.